In our industry, it’s easy to assume innovation only lives in major cities. Emily Peers proves otherwise.

Raised in Presque Isle, Maine, a tight knit agricultural community, Emily earned her cosmetology license from Head Hunters Spa Tech Institute in 2003. After a brief experience in a traditional salon setting, life shifted. Marriage, motherhood, and years working in administration filled her days, but she never stepped away from the profession entirely. She kept her license active, studied emerging treatments, tested products, and quietly paid attention to what her community lacked.

Living three hours from a metropolitan area means limited access to professional skincare, advanced treatments, and even basic beauty services. For years, local women simply went without or traveled. As her children grew older, Emily recognized the opportunity. If the services weren’t available, she would bring them home.

In November 2025, she opened her business inside Rejuvenate Health & Med Spa in Caribou, creating access to non-invasive skin rejuvenation, customized facials, lash lifts, and brow laminations. Her focus isn’t trend chasing. It’s skin health.

“Skin care doesn’t have to be complicated, it just has to be smart,” Emily says, and I couldn’t agree more. As licensed professionals, we know consistency and education outperform 10 step routines every time. Emily builds treatment plans that combine in-spa services with realistic home care, setting clients up for long term results rather than quick fixes.

What stands out most is her intention. She understands what it feels like to hide behind makeup. Now, she helps women feel confident enough to leave the house with nothing more than a tinted SPF.

That’s impact. And in a rural community, that kind of access changes everything.

Insight

with Marie Matteucci

If you were starting your anti-aging skincare journey in your 30s today, what would you do first?

I would focus on building a routine and treatment plan that supports long-term skin health, not quick fixes. 80% of your skincare results come from your at-home routine and 20% from professional treatments. It doesn't have to be 10 steps, just the right ones.

Upgrade your daily skincare

Medical-grade skincare is backed by clinical studies and uses higher concentrations of active ingredients to support real skin health, not just the surface.

Incorporate regenerative products and treatments

Peptides, collagen stimulators, and treatments that support the skin’s natural repair process are key for long-term results, not just temporary improvements.

Layer treatments for better results

It’s not about choosing one treatment; it’s about combining modalities like chemical peels, LED, and lymphatic drainage to create more natural, consistent outcomes.

Commit to monthly maintenance

Healthy skin is built over time. Having a structured plan removes the guesswork and allows results to build month after month.

Jet Plasma | 4 Face | Neck Treatment w/ DNA CryoStem

@BEAUTYTHEORYME

Anti-aging isn’t about doing everything at once; it’s about doing the right things, at the right time, in the right sequence.

How do you approach skin leading up to a big event like a wedding?

I always plan skin in phases, not wait till the last minute.

We start with correction and collagen stimulation, then move into maintaining results and improving hydration. Closer to the event, the focus shifts to refining and calming the skin so it looks healthy, smooth, and consistent, not overworked.

What new treatments have you added and what are the benefits?

I've recently been certified in the Helena Pahava Method, which uses a combination of facial massage and lymphatic drainage for a smoother and more lifted appearance. It focuses on aesthetic lymphatic drainage, aesthetic buccal massage and sculpting techniques to reduce puffiness and muscle tension, boost circulation, and give a more balanced appearance. It's more than a facial massage. It's about supporting the systems underneath that influence how your skin looks and feels. My clients are loving their results and look forward to their facial every month!

Sculpt & Lift Treatment w/ Aesthetic Lympathtic Drainage

@BEAUTYTHEORYME

Emily Peers

Beauty Theory

Caribou, ME

Cool Peels | GlycoAla Bio-Microneedling | Jet Plasma

Environ

Connect

✓ Book with Emily

Emily Peers Bringing Advanced Skincare Home to Northern Maine

Related articles