Aura Reality Sales Leader | Aesthetic Technology Specialist

Innovation has always played an important role in aesthetic medicine, but today's technology is changing more than treatments-it's transforming the way providers educate patients and build trust. From AI-assisted skin analysis to advanced 3D imaging, practices now have access to tools that help visualize concerns, personalize treatment plans, and improve communication throughout the consultation process.

Lacey McKelvy has spent more than 14 years in sales and business development, with the past six years dedicated to the aesthetics industry. After beginning her career in fashion, she discovered a passion for aesthetic medicine, serving in roles that included Patient Care Coordinator, Location Manager, and Practice Director before transitioning into the medical device industry.

Today, Lacey is one of the first direct sales representatives helping introduce Aura Reality, an intelligent imaging platform engineered in Switzerland and powered by decades of innovation from Hexagon, to practices around the world. Her focus is helping providers embrace technology that improves education, strengthens patient confidence, and supports practice growth.

For Lacey, technology is never about replacing the provider-it is about giving providers better tools to educate patients, personalize recommendations and build lasting trust.

"Technology should elevate the patient experience through education, personalization and trust."

Watch Lacey's full conversation on The Beauty Vault Podcast August 24, to learn how intelligent imaging is helping reshape the consultation experience in modern aesthetics.

Aura Realty is changing aesthetic consultations-for the better!

How does Aura Reality help practices make more money?

Aura Reality helps practices increase revenue by fundamentally transforming the consultation process. In a single, intelligent capture, providers receive objective facial analysis, comprehensive measurements and personalized treatment recommendations that allow them to educate patients with greater clarity and confidence. Aura empowers providers to increase treatment acceptance, optimize practice efficiency and ultimately drive stronger revenue while delivering a more personalized patient experience.

What makes Aura Reality different?

Aura Reality stands apart because it is built on decades of innovation from Hexagon, a global leader in precision measurement and reality capture technologies. From the speed of a single capture workflow, the exceptional quality of its 3D imaging, its ability to objectively track facial tissue with measurements as precise as 0.1 millimeters – the engineering expertise is evident. Aura Reality can reveal skin concerns before they’re visible to the naked eye.

How does that change treatment planning and ultimately improve patient outcomes?

Aura Reality bridges the gap between what patients want and what providers know is best for their long term skin health. Aura combines a patient's aesthetic goals with objective data, making it easier to have meaningful conversations about both treatment and prevention. Using insights from thousands of patient scans across seven countries, Aura factors in age, gender, and Fitzpatrick skin type to generate a personalized severity core. This gives providers a clearer understanding of where each patient falls compared to others like them. Aura gives providers an easy way to educate patients, visualize the aging process and explain the value of treating concerns before they become more
advanced.

Lacey McKelvy

Aura Reality

US + Canada Sales Representative

aurareality.com

Lacey McKelvy | Aura Reality Sales Leader on AI Skin Analysis, 3D Imaging & Aesthetic Consultations

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