Inside The Pretty Kitty: How Tricia Evans Built a Multi-Location Waxing Brand

In this episode, Tricia Evans, founder of The Pretty Kitty Wax, shares how she built her brand from the ground up to 11 locations without investors. From opening her first 400 sq ft space in Nevada during the 2009 recession to becoming a recognizable name in waxing, Tricia walks through what it really took to grow a business that lasts. She shares how The Pretty Kitty name came to life, what it was like being part of the early wave of Brazilian waxing, and how her beginnings were anything but glamorous. The conversation also dives into the evolution of her business, from waxing to expanding into services like spray tanning and laser hair removal and the key differences between them. More than anything, this episode is about resilience, culture and building building a brand in an industry that wasn’t always taken seriously.

Pretty Kitty Wax⁠ has 11 location in California and Nevada, find a location near you at ⁠prettykittywax.com⁠.

Special Offer Book together and both receive an additional service upgrade-choose from an extra small, small, or medium area. Available for a limited time at the Henderson, NV location.

Host: ⁠Marie Matteucci⁠, TV Correspondent for Channel 8, Las Vegas Now and Contributing Writer to The Glamlink Edit, read Tricia Evans feature at ⁠glamlink.net/magazine⁠.

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00.00 Introduction 03:05 Pretty Kitty name 04:15 The start was anything but glamorous 06:10 Moving to Vegas 07:28 Culture of Pretty Kitty Wax 10:27 After 20 years, added spray tanning 14:00 Wax vs Hair Removal 16:06 Expansion 17:39 Social media